Seth Godin’s Meatball Sundae +

As I dragged my sleepy ass to the office this morning, Maratz was already there with a surprise! His latest Amazon package arrived. Among the stuff he ordered was a copy of Seth Godin’s Meatball Sundae that I mentioned to him in an e-mail just a few days ago. Woot!

I really think this book is a must read for anyone doing anything even remotely related to the Web and it’s marketing aspects (of which there are many). Seth’s ability to grasp concepts and present them to a broad audience — using simple examples that many people can relate to — is remarkable.

The first thing I noticed though, after mentioning it to several colleagues in the building (praising the book’s contents) is rather troublesome — 2 out of 3 people had problems just making out the title! Seems that both words are unknown to them, not to mention the suffering they had to go through whilst trying to spell the damn thing out loud.

Creative “marketing” on Godin’s part, or just absence of a little knowledge about American culture on their part? One wonders…

Anyways, mention the book to your boss — even better, make him/her read it!