New books arrived — Amazon, where are the bookmarks? +

The books are finally here! Time for some heavy reading.

One thing strikes me as odd though — I don’t remember ever receiving a bookmark from Amazon. You know, the simple piece of paper you place in a book, marking a point to which you’ll return. A placeholder of sorts. And I’ve been buying books from them for the past several years.

Last night I started reading one of the new books, when a sudden urge to hit the crapper emerged. Not wanting to take the book with me and in dire need of a bookmark, I did a quick Ctrl + f around the living room. Results: 4 brand new Amazon books and not a single damn bookmark — Amazon, WTF?

I find this rather peculiar, since the bookmark presents a wonderful opportunity to do something extra for your customers, at practically no cost. Spend some extra time designing it and you can have a very useful and appreciated extension of your online presence. Don’t do it and I’ll hate you for the evening. And post about it the following morning.

What’s your opinion? Have you ever recieved a free bookmark with your order? Do you have more information as to why they don’t do this already?

This entry was posted on Tuesday, February 26th, 2008 at 12:08 pm and is filed under Misc. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “New books arrived — Amazon, where are the bookmarks?”

  1. Medo | February 26th, 2008 at 3:01 pm +

    I get free bookmarks from amazon all the time! I just use those leaflets I keep on receiving offering reductions on business cards, red wine etc. They were a life saver during my recent exam study.

  2. Lekke | February 27th, 2008 at 3:44 am +

    If you’re reading one book at a time, you can use the receipt :)

  3. Helmut | March 30th, 2008 at 3:02 pm +

    i agree, i’ve had some books from amazon and powells, but none of them had thought about this thingee..